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Electra Bikes
Attitude
Some bikes are designed to simply get you from here to there, but these are much more. Bold and stylish, our Attitude bikes answer the age-old question “What are you lookin’ at?” If you want something with a little more punch, you found it. Featuring custom frames and components, these bikes look as amazing as they ride. Every detail is crafted for an authentic experience only Electra can deliver.
Path
Start with inspiration, add some innovation, throw in a little style and you’ve got yourself a Townie®. Many have tried to duplicate the riding experience, but none have come close. Our patented Flat Foot Technology® frame design comes from moving the crank forward and relaxing the seat angle, setting a new standard in comfort and control. People have a hard time describing it, but the smile on their face usually does a pretty good job.
Cruiser
The beach is in our DNA and the Cruiser is where it all began. It’s the first in a long succession of Electra bikes that bucked convention and made the world take notice. We redefined an American classic with our patented Flat Foot Technology® by opening up the frame geometry, moving the pedals forward and relaxing the seat angle for a more ergonomic, comfy ride. And of course, we dialed it in with our signature Electra style for a ride as unique as you.
E-Bike
The world deserves a better e-bike and Electra has cracked the code, combining comfort, stability and performance in one stylish package. Whether you’re a casual rider, a commuter or more of an adventurer, our high-quality, easy-to-ride Go! e-bikes fit perfectly into your lifestyle. Ready? Where will you Go!
Townie
Often imitated, never duplicated, the Townie is the bike that changed how it feels to ride a bike. By challenging the sacred geometry of bike design, we created a completely different riding experience. An upright riding position lets you see the world better and plant your feet flat on the ground whenever you want, setting a new standard for comfort and control.